Alfa Romeo coming to the U.S.?
Posted by admin, October 30th, 2009
It will be a grand experiment by the Italian. with a dedicated dealer network. luxury market is already hotly contested with …
David Welch
Read the whole story at :
Auto Beat - BusinessWeek
Topics: euro wheels, from-the-boot, word-on-which One big piece appears to be the return of Fiat’s upscale Alfa Romeo brand to the U.S. The U.S. And it could work. Fiat CEO Sergio Marchionne will soon deliver his fix-it strategy for Chrysler. It would be sold as an upscale performance line that offers a bit of snooty European cachet but at lower prices than BMW and Audi.
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