Does Progress in Marketing Depend on Professors’ Deaths?
Posted by admin, October 31st, 2009
My audience will be composed mostly of academics. My talk will describe how marketing is… The occasion is a conference at Bentley University, “Conceptualizing Conscious Capitalism,” May 28-29. Conscious capitalism is a term coined by Nobel Peace Prize laureate Mohammad Yunus to describe the practice of business enterprises to consciously fulfill social needs. Next week I am to deliver a talk on an historical moral shift taking place in marketing.
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