The title needs to be determined after reading a large amount of literature, by understanding the current state of the research field and uncovering research gaps (research gaps), as well as referring to sources that support the argument. This essentially involves the initial literature review process with the proper title. The research topic should not be decided arbitrarily. For example, to write an essay on marketing strategy, the following steps should be included:
1. accurately define the meaning and significance of the concept (find by model). 2;
2. describe the views of various authors on the concept and compare and contrast them. 3. highlight current research on marketing strategy;
3. highlight what is missing or unexplored in current research on marketing strategy and analyse it critically (both to identify what has been achieved and what is lacking);
4. take an overview of this area of research, identify its shortcomings and look for gaps to be filled (V). On this basis, your research task is to fill these gaps (V LR).
When selecting the basis for your research, try to cite scholarly papers or publications of high academic standing (student-authored papers are not recommended as they lack sufficient authority). In this case, references to books or journal articles can be a valid basis.
