Methodology represents a rigorous set of procedures or methods for identifying, selecting, processing and analysing information about a subject. The purpose of this section is to ensure that you select the appropriate methodology for your research and why, and to explain in detail the process of its implementation. Below is a detailed description of the steps in the methodology:
1. Introduction: A brief description of what you will present in this section, particularly inviting the reader to learn about your research topic.
2. Research Aim: Clearly describe the objectives of the study and list the research questions (usually three). This section is crucial in research, as it reveals the basis of the author’s hypothesis and leads to the best way to address the research question, i.e., the research approach, design, and methods of data collection and analysis.
3. Research Philosophy: Research Philosophy is a reflection on the sources, nature and evolution of knowledge. It reveals the level of the researcher’s assumptions, which in turn influences the purpose of the research, the design, and the method of data collection and analysis.
4. Research Approach: The research approach is divided into two categories: inductive approach and deductive approach.
5. Research Strategy: The decision to use qualitative research or quantitative research.
Qualitative research focuses on exploring the nature of a phenomenon, and commonly used methods include observation, interviews and focus groups; while quantitative research is committed to exploring the objective laws of a phenomenon, and its means of application cover quantification, measurement and numerical description of research results.
Satisfaction survey is often used as a common method in quantitative research; experimental strategy is preferred to obtain a representative viewpoint; historical research is used to explore causality; and case study can be used for in-depth investigative research.
6. Data Collection: Understand and master the various methods of data collection and their application scenarios.
