What is review?
“Synthesis” is to synthesise and analyse and collate, it is basic, “statement” is to narrate and comment on the ideas and conclusions of the literature, it is sublimation.Review is to distill the essence of oneself on the basis of synthesising the views of the predecessors.
“A literature review is a description and evaluation of what has been published on a topic by academically recognised scholars and researchers.”
Therefore, the literature review should convey to the reader (tutor) the knowledge and ideas that have been established on your chosen research topic (topic), as well as the primary scholarly sources on the research topic through the discussion of REFERENCES in the literature review.
eg.
Many earlier studies of purchasing behaviour identified two orientations of hedonic shopping and utilitarian shopping which means shopping for fun, experience or shopping rationally and process oriented. experience or shopping rationally and process oriented approach to shopping (Hirschman and Holbrook, 1982:92; Babin et al. 1994:644). Recent studies add more variations to analyze purchasing behaviour. Goncalves and Sampaio (2012:1525) took gender, income, age and involvement as moderating variables for the investigation of credit card loyalty.
In addition, the literature review should also comment on the strengths strengths and limitations weaknesses of the literature you have chosen in order to show your supervisor that the literature that appears in your BSc has really been carefully and conscientiously researched by you.
Here’s what the purpose of a literature review is and what you should include when writing this section.
Compare and contrast the views of different researchers on an issue Opposing views.
Through analysis of 250 questionnaires towards one US college students: about purchasing behaviour of jeans, Bahng et al. (2013:367) considered major, gender and age as variables and pointed out that college students could be divided into three shopping styles.
…. On the contrary, Osman et al. (2011:78) claimed that there was no significant difference between gender and buying behaviour in university students.
It is also necessary to show similar views, opinions among different researchers. Critically evaluate the ideas of other writers.
However, the respondents interviewed in existing article were in age of 14 to 18, and particular product has been used during. the, investigation. it could hypothesise international university students from the UK might have similar result but brand image might have larger influence to university students as they grew olderay
Highlighting the gaps in the research.
These previous researches only concerned with students in different countries and not include international students attitude.
Show how your research relates to previous research.
This research will investigate what factors that effects common attitude difference toward brand named products in international students. Therefore , previous researches could inform and guide the research or international students in UK, as gender,age, major, income (monthly experndrtue…..
As well as defining and limiting the question you are about to embark upon.
This research will also investigate the effect of advertising and sales promotion in international university students in the UK, and investigate which is the most effective for these students.
Tips.
1. A literature review is not a list that describes or summarises a piece of literature one after the other.
It is also important to avoid piling on researchers’ names in every paragraph.
2. Linking words are important
Words that group researchers with similar views include.
similarly, in addition, also
Vocabulary for grouping researchers with opposing viewpoints includes: however, on the other hand, in the other hand, in the other hand, in the other hand.
however, on the other hand, in contrast, nevertheless
