reviewWhat is a review?
“Synthesis” is a comprehensive analysis and organisation, which is basic, and “statement” is a narrative and commentary on the ideas and conclusions of the literature, which is sublimation.Review is to distill the essence of oneself on the basis of synthesizing the views of the previous.
“A literature review is a description and evaluation of what has been published by academically recognised scholars and researchers on a particular topic.
Therefore, a literature review should convey to the reader (tutor) the knowledge and ideas that have been established on your chosen research topic (topic), as well as the primary scholarly sources on the research topic through the discussion of REFERENCES in the literature review.
For example.
Many of the early studies of buying behaviour identified both hedonic and utilitarian orientations, i.e. shopping for pleasure, experience or rational shopping, and process-oriented approaches to shopping (Hirschman and Holbrook, 1982:92; Babin et al., 1994:644). Recent research has added more variation to the analysis of purchasing
behaviour.Goncalves and Sampaio (2012:1525) include gender, income, age and involvement as moderating variables for investigating credit card loyalty.
In addition, the strengths strengths and limitations of the literature you have chosen are reviewed in the literature review in order to show your tutor that the literature that appears in your BSc has really been studied carefully and thoughtfully by you.
Here’s a look at what the purpose of a literature review is and also what all should be included when writing this section.
Compare and contrast different researchers’ views on an issue opposite views:
Bahng et al. (2013:367) stated that college students can be divided into three shopping styles by analysing 250 questionnaires from American college students about their jeans purchasing behaviour, using major, gender and age as variables.
…. On the contrary, Osman et al. (2011:78) concluded that there is no significant difference between gender and purchasing behaviour of college students.
There is also a need to demonstrate similar views, perceptions and critically evaluate the ideas of other writers among different researchers:
However, the respondents in this paper were between the ages of 14 and 18 and used specific products during the survey. It can be assumed that international university students from the UK may have similar results, but brand image may have a greater impact on university students as they get older.
Highlighting gaps in the research:
Previous research has only covered students from different countries and has not included the attitudes of international students.
Show how your study relates to previous research:
This study will investigate the factors that influence differences in the common attitudes of international students towards branded products. Therefore, previous research can inform and guide research on international students in the UK, such as gender, age, major, income (monthly …..) As well as define and limit what you are about to embark on doing.
As well as defining and limiting what you are about to embark on to address:
This study will also investigate the impact of advertising and promotion on international students in the UK and which is most effective for these students.
Tips.
1. a literature review is not a list that describes or summarises a piece of literature one after the other.
It is also important to avoid a pile-up of researchers’ names in every paragraph.
2. linking words are important
Words to group researchers with similar views include:
Vocabulary for grouping researchers with opposing viewpoints includes
Vocabulary for grouping researchers with opposing viewpoints includes:
However, on the other hand, contrary, however
