First, understand the qualitative research
（Qualitative Research）
Qualitative research is a research method that reveals the intrinsic nature and significance of things through in-depth understanding of the essence of things, starting from empirical materials and analysis. Qualitative research has a clear problem orientation, and usually obtains data through in-depth interviews, observations, document analysis and other methods.
Second, how to conduct qualitative research
1. ** Identify research questions *:
（Identify research questions)
First of all, it is necessary to clarify the theme and purpose of the paper, make the research questions specific and make them more targeted.
2. ** Select the research object * *:
（Select the research object）
Determine the research scope and target groups to ensure the representativeness of the research samples and the validity of the research results.
3. “Develop an interview outline” *:
(Develop an interview outline)
Design questions to get in-depth information about the research topic. You can use open questions, semi-open questions or closed questions, as the case may be.
4. * “Collecting and analyzing data *:
(Collect and analyze data)
Conduct interviews and ensure that the records are accurate. When analyzing data, we should pay attention to mining potential laws and trends.
5. “* Write a paper * *:
(Write a paper)
Write a paper according to the analysis results to ensure clear logic, accurate content and smooth expression.
[practical skills]
1. ** Avoid over-reliance on second-hand information “*:
(Avoid over-reliance on second-hand information)
Qualitative research should be based on first-hand information to ensure the authenticity and reliability of data.
2. ** Focus on interview skills “*;
(Pay attention to interview skills)
Establish a good relationship with the subjects and ensure that they are willing to share real information. At the same time, pay attention to their nonverbal behavior to get more information.
3. “”Keep objectivity *:
(Maintain objectivity)
When analyzing data, we should remain neutral and avoid preconceived subjective judgments.
4. “* Using software tools “*:
(Using software tools)
Software tools such as NVivo can help us process and analyze data more efficiently.
