1. Qualitative research
Non-digital resources such as texts, cases, interviews, etc. are used as the core to explore the truth for complex social phenomena and human behaviours, and to deeply excavate information and analyse objectively.
2. Quantitative research
Adopting techniques such as mathematical modelling and statistical analysis to explore and analyse digital data, reveal patterns and trends in large-scale data, and accurately present facts.
Next, let’s talk about the application of each research method.
1. Questionnaire survey method
The use of questionnaires to collect feedback from respondents is applicable to a wide range of respondents to obtain their views and attitudes. It includes questionnaire preparation, selection of respondents, implementation of the survey, and data processing and analysis.
2. Experimental method
Using manual intervention and data analysis to verify causality and explore the validity of hypotheses to strengthen the reliability of the study. It is necessary to specify the details of setting up the experiment, selecting the experimental subjects, controlling the experimental conditions, collecting and analysing the experimental results, and so on.
3. Case study method
Select actual cases for in-depth analysis, and then explore the root causes of problems and possible solutions, providing rich empirical data and case studies. It involves operational steps such as case selection, analysis strategy, data collection and analysis.
4. Literature Information Analysis Method
Explore the knowledge of historical background, theoretical basis, policy sources, etc. by collecting and reviewing all kinds of non-numerical information, such as literature and data. When writing the article, it is necessary to explain in detail how to select the literature, how to carry out the literature analysis, and how to process and analyse the obtained data.
5. Interview method
Directly through face-to-face communication, in-depth understanding of the views and attitudes of the interviewees, highlighting individual experiences and insights. The selection of interview subjects, the determination of interview methods, data collection and analysis are all key aspects.
6. Observation Method
By observing and recording actual phenomena, natural or social phenomena can be quantified, providing objective and real data. When writing, a detailed account of the observation object, observation method, and how to collect and analyse data should be given.
7. Internet survey method
With the help of the digital platform of the Internet, respondents’ feedback is collected in the form of questionnaires sent out. This method can provide a quick and precise insight into the respondents’ views and attitudes. The transcript should include questionnaire design, respondent screening, many steps, and later data processing and analysis.
8. Mathematical Modelling
The use of mathematical language and symbols to express a problem in a comprehensive and specific way, applicable to market demand forecasting, price changes, sales volume estimation and other issues in marketing research. Model construction, interpretation of the variables, assumptions, restrictions, and the results of the solution are all part of the article must be detailed.
9. Statistical analysis
Use of data for statistical and analytical purposes, such as processing market research data, analysing market development trends, evaluating market effects, and so on. It covers the selection of statistical analysis methods, data collection and processing, analysis and interpretation.
Must know:
1. appropriate research methods should be selected according to the specific topics and objectives;
2. Accuracy and validity are based on the reasoning and judgement of a large amount of data and reliable experiments;
Therefore, when choosing a research method, it is necessary to consider the source and quality of the data to prevent errors or missing data. 3;
3. each research method has its own advantages and limitations, and should be thoroughly considered and compared to determine the method that best meets the topic and objectives;
4. The operational procedures of the research method should be described in detail in the thesis, including data collection, processing, analysis and interpretation, to ensure the traceability and verifiability of the research process;
5. Each research method has specific limitations and generalisations. They need to be clearly stated and accurately assessed in the thesis to prevent over-interpretation of the research results or misleading the readers.
