review综述是什么？
“综”是综合分析整理，是基本，“述”是对文献的观点和结论进行叙述和评论，是升华。Review就是在综合前人观点的基础上，提炼出自己的精华。
“文献综述是对被学术界认可的学者和研究人员就某一主题发表的内容进行说明和评价。”
因此，文献综述应该向读者(导师)传达出你所选择的研究课题(topic) 已经建立的知识和想法，同时通过文献综述中对reference的讨论研究课题的主要学术来源。
eg:
Many earlier studies of purchasing behavior identified two orientations of hedonic shopping and utilitarian shopping which means shopping for fun, experience or shopping rationally and process oriented approach to shopping (Hirschman and Holbrook, 1982:92; Babin et al. 1994:644). Recent studies add more variations to analyze purchasing
behavior. Goncalves and Sampaio (2012:1525) took gender, income, age and involvement as moderating variables for the investigation of credit card loyalty.
此外，在文献综述中还要对你所选择文献的长处 strengths和局限性weakness进行评述，以便向导师展示这些出现在你毕设中的文献真的被你仔细认真的研究过。
下面就来看看，文献综述的目的是什么，也是在写这部分的时候都应该包含哪些内容。
比较和对比不同研究者对某个问题的看法相反的观点:
Through analysis of 250 questionnaires toward one US college students: about purchasing behavior of jeans, Bahng et al. (2013:367) considered major, gender and age as variables and pointed out that college students could be divided into three shopping styles.
…. On the contrary, Osman et al. (2011:78) claimed that there was no significant difference between gender and buying behavior in university students.
同时也需要展示不同研究者中相似的观点，看法。批判性地评价其他作家的想法:
However, the respondents interviewed in existing article were in age of 14 to 18, and particular product has been used during. the, investigation. It could hypothesize international university students from UK might have similar result but brand image might have larger influence to university students as they grew olderay
突出研究中的gap:
These previous researches only concerned with students in different countries and not include international students attitude.
显示你的研究如何与之前的研究相关:
This research will investigate what factors that effects common attitude difference toward brand named products in international students. Therefore, previous researches could inform and guide the research or international students in UK, as gender,age, major, income (monthly experndrtue…..
以及定义并限制你即将着手要的问题:
This research will also investigate effect of advertising and sales promotion in international university students in UK, and investigate which is the most effective for these students.
小Tips:
1.文献综述不是一个接一个地描述或总结一篇文献的清单。
也要避免每一段都出现研究人员名字的堆砌。
2.链接词很重要
对具有相似观点的研究者进行分组的词汇包括:
similarly, in addition, also
对具有相反观点的研究者进行分组的词汇包括:
however, on the other hand, in contrast, nevertheless
